Streetwear
Alternative streetwear from an independent UK brand — hoodies, tees and everyday pieces built on original artwork rather than logos. Rooted in tattoo culture, extreme metal, and the late-shift world of bars and service work.
Read more about our streetwear
What's in the streetwear collection
Hoodies, graphic tees, longsleeves, caps and accessories — the everyday core of the range. Where mainstream streetwear leans on a recognisable logo, everything here leans on illustration: original artwork designed for this brand, not licensed from a stock library.
What alternative streetwear means here
Alternative streetwear pulls from different reference points than the mainstream: tattoo flash, metal and punk, and the subcultures that were never chasing trends in the first place. If you want the full definition, we wrote it up in What Is Alternative Streetwear? — and the case for the scene's most overlooked tastemakers in Service Industry Style.
Built for actual wear
These are pieces designed to be lived in — layered for a shift, worn through a night out, washed and worn again. Care guidance for keeping prints sharp is on every product page, or read How to Wash Graphic Tees.
Frequently asked questions
Is this unisex?
Most pieces are cut in relaxed, oversized fits that work across the board — check individual product pages for sizing detail.
Do you restock sold-out pieces?
Restocks aren't guaranteed — designs run in small batches, and availability depends on the design and how popular a size has been.
Where is Original Renegade based?
We're an independent brand based in the UK. Read our story.
